Living in Freelance Nation

August 13, 2018 in Strategy

An underserved audience brings uncontested opportunities Welcome to the gig economy, the new working class mainstream of today. We’re becoming a world of pop-up shops and start-ups. In fact, it’s estimated that by 2020, 50% of American workers will be […]


The Threat of Black Friday Hours!

March 8, 2018 in Strategy

Retailers race to be the first open In 2011, while the retail industry opened at 12:00 am on Black Friday, Walmart surprised everyone by opening two hours earlier at 10:00 pm the night before. Since then, opening early has become […]


Spot the similarities!

February 18, 2018 in Strategy

It’s not just Memorial Day we are forgetting about We don’t think enough about how outdated the retail calendar is and the disconnect between customer mindset and the meaning behind holidays. And it’s not just Memorial Day sales that undermine […]


Five Principles For Today’s Retail Branding

January 20, 2018 in Strategy

Throw out your old retail calendar and start to adopt a new mindset ready for today’s challenges. What’s happening in the world today: Our country is divided more than ever. Social issues have become social causes. Consumer mindsets have shifted […]


America’s Breaking Point

July 6, 2017 in Strategy

How social issues have become social causes in today’s climate 2016’s divisive election created a split mentality across the country, each side claiming vehemently that America’s values are in jeopardy because of the other. Most of that thinking is driven […]


Behind Starbucks’ App

June 28, 2017 in Strategy

Who likes to wait in line? There are lines and there are lines, perhaps some more painful and never-ending than others. For example, the checkout line on a Saturday at Ikea—and some that we tend to tolerate, sometimes even patiently. So why […]