An underserved audience brings uncontested opportunities
Welcome to the gig economy, the new working class mainstream of today. We’re becoming a world of pop-up shops and start-ups. In fact, it’s estimated that by 2020, 50% of American workers will be independent contractors.
The gig economy is becoming a platform for issues like gender equality and workplace diversity. The freelance nation is taking work into their own hands and outpacing the “America at Risk” mentality with fierce optimism and a desire to make a real change. This new multigenerational and multicultural mainstream has a strong sense of empathy and a desire to protect our culture while also moving towards rather than against progress. Some call it finding common ground.
This “Freelance Nation” is an underserved working class that faces increased financial instability and has to shoulder more of the burden for the same pay and benefits.
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