The word “disruptive” has lost its meaning in today’s world. Every brand is looking for something that’s never been done before. But they’re concerned about stepping too far away from the norm. Adhering to archaic retail calendars and working within the confines of “how it’s been done” will land you right back where you started.
With Gray Phantom, truly divergent thinking is the foundation for groundbreaking marketing strategies. It’s time to rethink how we approach marketing strategy and start competing on a new level—your own.
“If you want something you have never had, you must be willing to do something you have never done.”
TIME FOR SOME NAME DROPPING
I’ve been lucky enough to work with some of the top brands out there on marketing communications strategies in a wide variety of fields. I’ve seen it all, and through my 15+ years of experience, I’ve learned what it takes to stand out and create strategies that are different in their very DNA as opposed to just on the surface.
SHINY THINGS
Marketing awards are in a category all their own. But it’s still nice to win some. I’m lucky enough to have done just that.
THINKING
AT THE HEART OF IT ALL.
As a marketing communications strategist with over 15 years of experience, it’s not an exaggeration to say I live and breathe this stuff.
I started off on a pretty traditional (you might even say “old school”) path, working with top Fortune 500 companies like Walmart, McDonald’s, Coca-Cola and many more. What I enjoyed most was coming up with the disruptive strategies that changed the game for my clients. It’s about more than signing on the dotted line for a scope of work. It’s about a collaborative spirit and a hands-on approach that really brings a strategy to life. And that’s the kind of thinking I love.
I started Gray Phantom as a platform for me to work with top clients to build strategies that last and make an impact. And I can’t wait to talk about yours.
AT THE HEART OF IT ALL.